The Food Fad Taking Social Media by Storm

May 3, 2019

Take a walk through produce aisle this week and you might notice something a little strange. The price of celery has gone sky high. Chalk it up to the latest social media trend of drinking (and Instagramming) freshly squeezed, bright green celery juice. Proponents, inspired by “Medical Medium” Anthony Williams, believe the juice can heal a multitude of ills including digestive issues, skin conditions, migraines, fatigue, autoimmune disorders, brain fog, and many others.

But is it true?

That depends on how you feel about taking health advice from a ghost. (Yes, you read that right.) The Medical Medium freely admits he has no medical or nutrition science training. Rather, he gleans his knowledge from conversations with spirits. According to Williams, celery juice contains “undiscovered cluster salts” that give it miraculous healing powers.

We have to hand it to him - the claim is rather ingenious. Since the active compound is by definition 𝑢𝑛𝑑𝑖𝑠𝑐𝑜𝑣𝑒𝑟𝑒𝑑, it doesn’t matter much to followers when scientists point out that no such thing actually exists.

Strangely, Williams isn’t as keen on whole celery. He seems to suggest that "cluster salts" (if they do exist) are profoundly powerful when consumed from juice, but not so much from whole celery. How is this possible, you might ask? We’re not sure. But we suppose if you’re going to defy the laws of nature, you might as well go all the way.



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